Brand Id for European Art, Antiques & Furniture Store in China.
The client asked for a European feeling along with keeping to the chinese traditions.
We did this by choosing the peacock as a main element because of its 'one hundred eyes' on the tail feathers which would inspire fame, luck, as well as promote public admiration to bring positive motives from other people.
It is said that the peacock is able to relight the fires of an ailing relationship with the fiery energy of the animal. In decorative art, the peacock symbolises dignity and beauty.
For the fonts we chose Cezzanne. Can you get any more European than that?
All the elements are hand made. There are watercolor elements to bring in the artistic feeling, but also to try to pull in the look of the old, painted Chinese Silk fabrics. We paired this with the rice paper texture to keep with the more traditional aspects of Chinese culture.
